Summit Integrated Systems
Summit provides full service audio, video, and lighting focused on delivering the most engaging and impactful experiences. However, Summit had an identity crisis that was the culmination of years of slight changes and subtle adaptations that had come to thoroughly misrepresent their current values, culture, and vision.
I quickly realized that in order to accurately represent the brand and tell their story, it was important to understand their culture first. I initially spent time visiting their headquarters, facilitating discovery workshops, and conducting interviews the leadership team. All of this research helped to immerse myself in their day-to-day life and better understand their values.
This deep-dive into their company culture also revealed their business goals and the overall direction of the brand guidelines.